Geospatial API Launch Video
Virtual reality meets actual reality
The Brief
Show how Google's Earth-sized "point-cloud" data will let developers build AR games that interact with buildings and structures in the real world.
My Role
I provided creative direction and oversight for our team of animators, designers and copywriters. I was also hands-on filming the live-action sequences and using Unreal Engine to animate the intro city fly-through using actual point-cloud data provided by Google.
Outcome
Our video and animations stole the show at the developer API launch event and our Hook team learned a ton about incorporating Unreal Engine into our production pipeline.
Links: I go deeper into our Unreal Engine workflow in
this blog post for Hook
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