001.NotebookLM

Launching Google's first AI-native killer app

002.Labs

Pomelli, Whisk, Doppl — small bets, sharp launches

003.Cloud

A motion system for Google's enterprise AI

004.Gemini

Google's flagship AI assistant

005.FindThatThing

Point. Tap. Know.

006.DinoRunnerAR

Putting the AR in arcade

007.YouTubeTV

Super Bowl LIII for YouTube's flagship TV product

Nick Lerum is a motion design director based in Los Angeles. For seven years he's led Hook Studios' Google accounts — NotebookLM, Gemini, Labs, Cloud — and built two remote teams along the way. He's a girl dad, philosophy minor, pipe smoker, and lifelong computer tinkerer. Please say hello!